I like to describe my role as a "Fractional Problem Solver". I offer specialised strategic expertise on a part-time basis—senior-level skills without the full-time executive cost. My multidisciplinary background, spanning product strategy, user experience, and technology, enables me to address complex challenges that cross multiple domains, providing integrated solutions rather than siloed advice.

I specialise in strategic challenges at the intersection of product, user experience, and technology. These include product-market fit optimisation, user engagement and retention strategies, product roadmap development, technology selection and implementation, digital transformation initiatives, and innovation strategy. The common thread is that these are complex problems that require both strategic thinking and practical implementation expertise—precisely the kind of challenges that are holding back your growth potential.

The consultancy service is a comprehensive "I do it for you" solution where I take ownership of solving your strategic challenge from analysis through implementation. The advisory service is a "I do it with you" model where I provide strategic guidance, frameworks, and feedback while your team handles the implementation. Both options include regular strategy sessions; however, the consultancy model involves more hands-on work and deliverables. The right choice depends on your team's capacity and the complexity of your challenge.

While specific outcomes vary based on your unique challenges, clients typically experience improvements in key metrics like user engagement (20-30% increase), customer retention (15-30% improvement), product development efficiency (30-50% faster time-to-market), and strategic clarity that leads to better decision-making across the organisation. I establish clear success metrics at the beginning of each engagement, allowing us to track and measure progress and ensuring you see tangible returns on your investment.

Client relationships begin with a 6-month engagement, which is usually sufficient to address a specific strategic challenge. Many clients then transition to an ongoing advisory relationship to tackle additional challenges or maintain strategic momentum. The consultancy package is structured as a six-month engagement, while the advisory service operates on a quarterly basis. This timeline enables meaningful change while maintaining flexibility to accommodate your evolving business needs.

The process begins with a free discovery session where we discuss your challenges and determine if we're a good fit. If we decide to move forward, I'll prepare a tailored proposal outlining the scope, approach, timeline, and expected outcomes. Once approved, we'll schedule our kickoff session and begin the discovery phase of the engagement. You can book your free discovery session by clicking the "Solve My Problem" button scattered throughout the page—it's the first step toward transforming your strategic challenges into opportunities for growth.